Sauces & Marinades in Growth Mode

Tulkoff’s Director of Marketing Ruth Madison is interviewed in this article from Store Brands on the food trend that shows no signs of slowing — food customization. Sauces and marinades help consumers customize meats, pasta and other favorites with the flavors they want. So the sauce and marinade category continues to grow.

The really good news for retailers is that store brands are sharing in some of the category’s growth.

“We’ve seen a lot of retailers succeed with private label branded sauces as a whole,” says Ruth Madison, director of marketing for Baltimore, Md.-based Tulkoff Food Products Inc., which produces a range of sauces for private labeling and also does custom co-packing. “As far as private label perception, consumers are seeing the value private label products [offer] when compared to major brands in price and quality.”